Author Archives: Real Estate Signs

Split Testing For Your Real Estate Marketing Campaigns- Part II

Before you read this 2nd part of this article, we invite you to read the part one.

How Do I Split Test?

When split testing change one variable at a time and test it against the control. Let’s say you wanted to see if a shorter web form will increase your real estate leads. You would have half of your traffic go to the original form and the other half go to the newer form that has less fields to be filled out.

Depending on the amount of traffic your website receives and what your current conversion rate is will determine how long you will want to test for. Split test for a day or two and you are cutting yourself short (unless you have a ton of traffic) and run the test to long and you can be hurting your efforts by the new form being worse than the original.

You will want to keep an eye on your analytics data when running your tests so you can see which one is out-performing the other. This is where setting up goals in your Google analytics (if you use this) will come into play.

A conversion rate increase of 5.5% may not seem like much, however that increase generated 55 more real estate leads. Think of that increase like money, every little bit adds up and can add up quickly across multiple marketing campaigns.

Do I Only Test Conversion Rates?

No you will want to test various aspects in your real estate marketing as conversion rates are only one piece of the puzzle.

Other things to test for would be:

  •     Email open rate
  •     CTR’s (click through ratios)
  •     Impressions
  •     Bounce Rate

For email marketing you should be split testing your open rate. This is done by using different subject lines as well as what time of the day/night you send out your email. Email marketing is still a powerful tool to use and if done properly can really help increase your conversion and retention rates. One thing to remember about open rates is you want to have a clean email list. Having a high amount of undeliverable addresses and even a high amount of remove requests can skew your results.

CTR’s can be tested for various marketing campaigns such as pay per click, email blasts, banner ads, or any other online marketing that you can test your impressions vs. your actual clicks. This comes in handy when determining what websites you will continue to advertise on and which sites you may cancel. If you are paying one site $xxx/month and your ad’s CTR is low, you might be better off putting your advertising money somewhere else. Measuring your CTR is important when determine which PPC ads to run as that is a big metric you use to judge which ad out performs the others.

Bounce rates are important to test as well as the lower the number the better. A bounce is determined when a visitors hits your site and then leaves shortly afterwards without doing or looking at anything else. That visitor did not interact with your site and they surely did not convert into a lead/sale. Split test your web copy, image or images used and the placement of your call to action. If what they need to do is hidden from plain site, move it into the open and almost tell them CLICK HERE NOW.

What If It Fails

When split testing you are going to fail, it is impossible to always create something better each and every time. If B did not out perform A, then go back to the drawing board and come up with a new idea for B and test it again. You will want to keep track of what has worked for you and what did not, this way you know what to avoid trying again in the future with your campaign.

Take a look at what the big real estate companies are doing, their advertising budget is probably a lot bigger than yours and they have more resources to test what is working best for them. You can implement some of their elements into your local real estate campaign. One thing not to do is use every single keyword they are using. You can use a tool like keywordspy to see what keywords websites are bidding on. Copying all of their keywords can set you up for total failure and blowing through your PPC budget in a matter of hours and not a day/week.

In Conclusion

ABT – Always Be Testing. Split testing is a must, especially in today’s competitive market you want to give yourself the best chance you possibly can. Tweaking things within your various marketing campaigns is a sure fire way to find things that will work better then what you started out with. At the end of the day it is all about your ROI. If you can increase your ROI by split testing various aspects in your real estate marketing campaign then you are one step ahead of other real estate agents and brokers as they are probably not taking this advice.

 

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The 5 Step Guide to Customer Service in Real Estate

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Anyone who works in real estate will know that customer service is very important.  Customers are looking for a certain standard when they use a service and if they don’t get that service, they won’t return and no one else will either.  However, for many businesses, including real estate, don’t really know how to ensure everyone is kept happy.  Here is the five step guide to customer service in  real estate.

Everyone Must Be Treated Perfectly

Whenever someone comes into the business, they must be treated with the following;

  • Kindness
  • Care
  • With Respect
  • They Must Be Made To Feel The Only One Who Is Important.

These things a must when it comes to dealing with good customer service because every individual wants to be treated to the best of standards.  What is more, if you want to put any homes for sale then you must have a good reputation and the only way to get that, is to treat the customers amazingly well.  Being kind and respectful to customers most of all will get people’s attention and will be someone people remember.

Be Professional and Courteous

To be honest, people looking for real estate doesn’t just want to see a real estate agent in a fancy suit, they want to see a professional in every sense.  The way you present yourself is one thing but the way you talk and act around the customer is very important.  Anyone can say one thing but really mean something else and if you lose interest in the customer, they will know about it, if not from your tone but your expressions.  At all times, professionalism is a must.

Know the Local Market

One thing that will impress people and get homes for sale sold a little quicker has to be how knowledgeable you are.  Now, for many buyers, they move to a new area and they choose a real estate agent to help them.  However, no one will get anywhere unless they actually know the area.  This is a must because real estate agents really should know about the homes they are selling as well as the area in which they are located.

Never Miss a Step in the Process

It is very easy to cut corners, a lot of people do in order to save time and money but this can be very dangerous.  To ensure every customer is happy when buying real estate, it’s important to follow the procedure to the letter.  The reason why is simply because it is very easy to make a mistake and if customers find out there has been a mistake, real estate agents could be sued so, it’s best to stick to the rules and keep the confidence high.

Delivery on Promises

If you can’t make a promise, then don’t make it.  However if you were to tell a customer that you are going to deliver a certain thing on a certain date then you absolutely must deliver!  It is all too easy to say something but fail to do it and in business this can be extremely bad.  Though, when you deliver on a promise, it builds up confidence as well as a good reputation too.  This can be important when it comes to selling homes for sale.

Don’t Let the Customers Down

An important factor to remember is that the customer is one of the most important people especially since they keep the business afloat so they should be the number one priority.  Too many businesses don’t get the customer service down to perfection and end up failing because of it.  When you get into real estate, have good customer service and don’t let the customers down.

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Real estate structures around the world

Real estate is the accommodation modalities all around the world. There is thedifference in accommodation that is observed in different places.

What are real estate?

Real estate is defined as a property that has multiple holding on its surface. These holdings can be in term of buildings, crops, animals and every other thing present it. Usually, the house and buildings comprise of a real estate.

Real estate business:

Various people have their engagement in the building of real estate all around the globe. This business involves selling, buying and renting of real estate property. The business is associated with multiple benefits to the people. Real estate holds a legal position in the different state around the world.

Accommodation :

The accommodation in real estate for accommodation process comprises of residential real estate. Many people have different sort of residential real estate accommodations. These are used for abiding for the purpose of accommodation either as a single family or multiple families at the same place. These accommodation are for non-business purposes. The classification of real estate is based upon the area that is present in nearby.

Housing structures:

There multiple housing structures that are made for residence. For instance, multiple residential areas can be owned by a single owner. The owner can either lease or give them on rent to the desired party on agreement basis. The agreement can cover the whole areas of concern that needs to be discussed and clarified. Click here!

Residential real estate in west:

Different sort of accommodationsis observed by people of west which include the following:

  • Apartment: these comprise of multiple units on different stories in a single building.
  • Multifamily house: it comprises of multiple story apartment one above another.
  • Town house: these consist of multiple houses with single wall sharing between two houses.
  • Building or complex: it comprises of multiple buildings in a singleplace. The resident shares same ground and compounds with each other.
  • Cooperative housing: these are the housing societies that are run under certain Multiple rules are maintained across the societies. The residents are also liable to pay for maintenance on themonthly or yearly basis.
  • Semi-detached dwellings: it comprises of two or more house that are4 owned by a single family.
  • Single-family detached house: it comprises of a single house in an area that is owned by asingle family.
  • Portable dwellings: these are the accommodation that provides with the advantage of carrying anywhere according to the need. It includes mobile houses, boat houses or tents.

The sizes of the accommodations are described in meters or square feet in thewest.

Residential real estate in east:

The residential real estate in the westis a little bit different from the west. These comprise of:

  • Co-operative Housing Societies (CHS)
  • Condominiums
  • Havelis
  • Co-operative Housing Societies (CHS)
  • Condominiums

They are measured in Quila, Marla, Acre, Beegha or Gaz.

With reference to above discussion, the accommodation modalities are different in west and east. Business related to real estate is also prevailing. The accommodations are changed according to the individual needs. These real estate structures can be changed according to needs and portability.

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Three Things That Make A Great Real Estate Investment

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Purchasing a real estate means purchasing a future inflow. Of course, you will be taking some risks, it will take time to attend to the property, deal with tenants, etc. Unlike investing in bonds and stocks, real estate is tangible, so the investors who like to see their investment would prefer this type of investment. No one says investing in real estate is low risk, affordable, simple and easy. However, there are certain aspects you can pay attention to when buying the property, in order to prevent or minimize the risks/ potential issues related thereto.

Risks

Investing in real estate requires considerable start up capital, and it takes some time to get the returns. The owner is expected to make mortgage and tax payments even though he may fail to rent the property right away. In addition to this, remodeling and renovating needed to make the property rentable may cost more than you would expect. Typically, the costs calculated before the renovation works start are set lower than the actual amount. Thus when calculating the budget for renovation and remodeling, one should add 30-40% of unexpected expenses. In case the owner does not rent the purchased property as soon as possible, prospective earning can turn into debt. Of course, the risk can be reduced if the prospective buyer avoids properties in need of renovation or remodeling. Unlike taking fee simple title in one’s name, private real estate funds and Tenant-In-Common (TIC) investments have considerably higher risk profiles that makes it easy for you to lose money if something goes wrong. Of course, it is necessary to take precautions, review reports, conduct due diligence investigation in order to reduce the risks. Click here.

Cash On Cash Return

Purchasing property requires spending liquid financial assets to get a property which is an illiquid asset. Cash on cash return is calculated if we divide cash flow before taxes by the total amount invested. This simple calculation can help you make the right decision when it comes to purchasing real estate; buying property with minimal or negative cash on cash returns would take you to the verge of financial ruin.

Consider Properties Very Carefully

Purchasing a property is a big decision that will affect your future. Purchasing a real estate certainly is not a way to get rich quick, but if you choose wisely it can be a good long term plan. Properties in poor condition usually require considerable amount of time and money and they are often located in bad areas. Purchasing this kind of property would be expensive with doubtful cash on cash return. In addition, vacation and college rentals are not properties you want to purchase/rent. This does not mean you need to buy exclusive/luxury real estate, however properties in nice neighborhoods with carefully selected tenants are probably the best way to get your return on investment. Of course, a good communication with your tenants will make things easier so treating them fairly is highly recommendable.

If you make a good research and consider the aforementioned points carefully, real estate can be a long-term, stable source of reasonable income.

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Top 4 Renovation Blunders That Can Hamper Value

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Renovations are mostly done not merely for a home owner’s (Real Estate) comfort but to add value to their home. Nonetheless, in some cases, homeowners may find you making their home worth less according to what they choose to carry out. Homesreal estate development shows with more bedrooms sell at a higher price, hence removing a bedroom is often a home improvement blunder that might negatively impact resale value eventually, even if the renovation creates a bigger bedroom or living space. After this also visit this article for more information. The average home purchased within the last year had three bedrooms along with two baths, so decreasing the volume of bedrooms could quickly reducethe number of potential buyers as well

Real Estate recently featured some of the most frequent renovations for home managers that potentially could minimize the significance of their home, including:

Reducing a bedroom

Even if the home proprietor plans to remove a bedroom to expand another one or earn an income space larger, this renovation challenge likely could burn them at resale. The more bedrooms a property has, the higher the price it usually can get tips for Real Estate. When you start removingthe bedroom space, you’ve completely changed the comparable value in your home in the neighborhood.

Renovating the garage into living quarters

Getting rid of the garage space simply an additional office, family place, or bedroom can be a turnoff to numerous potential buyers at resale, real estate professionals say. Seventy-four percent of recent buyers said that having a garage is extremely or imperative, according to a survey associated with 7, 500 people by Crescent Areas. For homeowners-Real Estate, who do elect to renovate the garage into living quarters, they may find separation the garage doors on the outside like a good move so that buyers could more readily convert the space back into a garage if preferable.

Top 4 Renovation Blunders That Can Hamper Value

Removing closets

I canrecall a client who removed a closet outside the master bedroom to make a bigger master bath. Even so the renovation made the home much harder to sell, Silverman says. “People need closets,” your woman toldReal Estate blogger. “They’ll walk in and count the volume of closets per room.”

Too much wallpaper

While wallpaper canbe removed, it has the reputation of being much work to get it away from.

Yes, wallpaper can be taken off, but it can be a difficult endeavor — especially if there’s a lot of it throughout the home. You can also go to this link: http://realtormag.realtor.org/daily-news/2015/11/20/4-renovation-blunders-can-hamper-value for extra information. Moreover, this goes for overdoing any finish. Real Estate recalled a property that had an entrance corridor covered with mirrors; it would have cost much money just to remove them, your woman said. All of this is not to express you should not take on these improvements. However,if you carry out, if possible, do it in a fashion that you can put it back when you attend sell.

Top home improvement trends that won’t give your home more value comprise removing closets, then revolving the garage into a living space, and then adding too much wallpaper hence Real Estateyield more from space.

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Things Your Real Estate Broker Wants You To Know

When you are going to sell your home and you want to hire a real estate broker, you need to know some things that the broker wants you to know before you are even hiring any brokers. This is because there are some things that you should know that will make it easier for the broker to sell your home. This is what they need you to know. Continue reading “Things Your Real Estate Broker Wants You To Know” »

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Why Is the Demand for Residential Properties Increasing?

In today’s uncertain world, stocks, bonds, money markets, and intangibles investments are uncertain at best. Investing today so you can have money in the future is best if what you are investing units a tangible item, such as rental properties or apartment properties. This gives you a steady cash flow to use to make improvements in your residential properties, which will bring you money in the future.

Continue reading “Why Is the Demand for Residential Properties Increasing?” »

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Five People Who Are Changing the Real Estate Industry in Canada

Fortunately, the Real Estate sector of Canada has been flourished and propertied so tremendously in the recent few years. In one glace you can see the blows to the world of Real Estate in united Estate and in very second glance you can see the outstanding hive of Real Estate in Canada.   If you turn off the page in order to see what is bottom of story in such huge progress in Real Estate, you may find those five people who are changing the real estate industry in Canada.

Continue reading “Five People Who Are Changing the Real Estate Industry in Canada” »

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Blueprinting and Building a House

Are you planning to build your dream house? Before you could do such a thing, your main concern is planning everything. The question on how would your house looks like, the designs, the distribution of space in, the insulation, your electricity ,the drainage and many more. That is how complex building a house is. You will not just give consecutive commands in orderly to materialize the ideas in your minds. If you did that, you might be shock by the result of that wonderful ideas your thinking. Multiple problems are expected to exist if you construct your house right way without even making a blueprint of it.

Continue reading “Blueprinting and Building a House” »

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High End Home Trends to Watch

The housing market is heating up fast in Orange County and surrounding California area, the High end home market is no different, making it necessary to watch some trends. Home ownership is one goal that almost every American has; being able to get a piece of the high end home market is taking that dream to the next level. There are some basic trends to keep your eyes on no matter what end of the game you find yourself in.

Continue reading “High End Home Trends to Watch” »

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