Text Messaging Grows, XAP Realty user base expands!
October 22nd
Los Angeles, CA
As XAP Realty has seen a growth in end-user usage throughout 2008, Nielson has discovered the direct correlation between telephone calls and text messages being sent by the typical U.S. mobile phone user. The average U.S. mobile phone user has begun sending and receiving more SMS text messages than they do telephone calls, according to Nielson Mobile. The typical U.S. mobile subscriber now sends and receives more SMS text messages than they do mobile telephone calls, says Nielsen Mobile——something the rest of the world has long been at. As of the second quarter of 2008, a typical U.S. mobile subscriber sends or receives 357 text messages a month, compared to placing or receiving 204 phone calls, says Nielsen. While the number of calls has remained relatively steady, the number of text messages is up 450% from two years ago.
Economic Downturn Equals Upturn For XAP Realty
October 16th
Los Angeles, CA
As stockmarkets hit record lows, and foreclosures hit record highs, it appears that realtors are looking for any edge they can get to fight the slow selling periods. XAP Realty has seen recent growth spurts as the U.S. economy sputters. Rich Cook of XAP Realty, “It is a tough time in the U.S. right now, but XAP Realty has been growing at a tremendous rate. Even though the economy is in a downturn, text messaging and real estate technologies is on the rise.” XAP Realty continues to grow throughout the U.S. and abroad.
XAP Realty Approved For Cross Promotion by All Major Wireless Carrriers
October 10th
Los Angeles, CA
XAP Realty has been approved by all major wireless carriers to begin offering clients the ability to add their Text Code Property ID’s to newspapers and any other publications. At a time when realtors are try to squeeze all the value they can out of their marketing dollars, the timing couldn’t be better. Mark Mershom of XAP, “Realtors now see the great value in adding their Property ID’s to virtually all of their marketing materials. It gives companies an extra incentive to step into the technology, and people are really seeing the benefits.” XAP Realty continues to expand their ever growing mobile solutions, and provide the real estate industry with top level mobile services.
Individual Agents Signing Up For XAP Realty
September 22nd
Los Angeles, CA
More and more individual agents have found XAP Realty through word of mouth and signed on for their robust platform of services. As some companies don’t want to spend the money, individual agents have taken it upon themselves to find technologies that will give them the edge. John D. a recent Coldwell banker client mentioned, “This service is cheap, easy, and does the trick – it gets me qualified leads week in and week out.” XAP Realty provides its services to all of the tier 1 real estate companies in the United States.
XAP Realty & RealEstateSigns.com
September 10th
Los Angeles, CA
More good news from realestatesigns.com. The web’s leading real estate sign seller has teamed up with XAP Realty and continues to sell interactive XAP Realty signs through its website. The relationship has proven fruitful as more people are finding out about the XAP Realty services through this great partnership. Tucker Waterman of XAP Realty, “It’s great to have such a well respected online partner, and we know that the partnership will continue to pay dividends on both ends.” XAP Realty is well established in the online space, and continues to build its strong brand name through a large online presence.
Customer Service Differentiates XAP Realty From the Competition
September 5th
Los Angeles, CA
As of February 2008, XAP realty has generated nearly 85% of all business acquisition by word of mouth. XAP Realty’s satisfied customers have proven to be the strongest marketing tool in the company’s arsenal. Having discovered the high percentage of word-of-mouth exposure, XAP Realty’s Mark Mershom states, “The first day I began working at XAP the point that was emphasized over and over was customer service, there are many driving forces that make companies successful and for XAP it is customer service.”
XAP Realty Provides White label Service to National Publications
August 28th
Los Angeles, CA
As of September 1st XAP Realty will provide its lead capture marketing service through both local and national newspaper and magazine publications. The publications are using the service as an additional marketing tool to generate more advertising dollars. Currently, advertising dollars are getting harder and harder to find, and our these partnerships will provide ad buyers, not only with an interactive advertisement, but with a standalone service to use with their properties and other media.
XAP Real Estate Launches New Website Look
June 27th
Los Angeles, CA
XAP Realty has officially launched the new look of their website, www.xaprealty.com. Tucker Waterman of XAP, “We wanted to provide a place where realtors could go online to truly understand real estate mobile marketing, and its full benefits. I think we have done that.” The new site has already proved a success, as click through rates and conversions have jumped sky high. XAP Realty’s online marketing efforts have proven a huge part of their recent success. XAP Realty has also announced plans to launch a new informative web portal for realtors that will launch in early October, 2008.
XAP Realty – Cinderella Story at Real Estate Conference
June 24th
Sherman Oaks, CA
There was much excitement and anticipation surrounding the Real Estate conference held in Sherman Oaks, CA this week. The XAP Realty booth was surrounded by packs of realtors, agents, and company owners, all vying for time to get a look at the latest technology to hit real estate marketing. XAP Realty’s success at the conference comes as no surprise as pre event emails poured in from agents and other members of the real estate community who were exciting to learn more about the company’s services. A speaker at the technology portion of the conference mentioned that, “XAP Realty has managed to transform and reinvent real estate & drive-by marketing by using a technology that has become common for even the older generation, text messaging.” Tucker Waterman of XAP Realty stated, “Attending this type of conference is a great way for XAP to continue to proliferate our services, and spread the word to the real estate community that our technology really does show great results.”
XAP Realty Teams Up With The Louisiana Association of Realtors
June 18th
Los Angeles, CA
XAP Realty continues the path of association partnerships by landing a deal with the Louisiana Association of Realtors. This partnership comes as no surprise. Rich Cook of XAP Realty, “We have been getting calls all year from realtors in that area, and this partnership only makes sense.” XAP’s ability to extend their service beyond their surrounding states has proven to be the critical factor in the explosion of their technologies.
XAP REALTY Opens Service In Canada
June 12th
Los Angeles
XAP Realty has officially opened up service in Canada. XAP had been flooded with requests from Canadian realtors for the past 4 to 5 months, but only now has decided to open the doors of their service to a region that promises to be a great success. Mark Mershom of XAP Realty, “We were hesitant to open our service in a region where carriers can be feisty when it comes to approval of service. I’m excited to say that XAP Realty has passed all carrier approval with flying colors.” XAP Realty continues to expand to regions outside of the U.S., and plans on launching in the UK in early Spring 09’.
XAP REALTY Partners With Las Vegas Association of Realtors
June 6th
Los Angeles, CA
XAP Realty has entered into a partnership with the Las Vegas Association of Realtors. The partnership is to bring much recognition to XAP’s business, as well as bring a cost effective quality service to the Association’s 15,000+ members now and into the future. XAP is excited to have partnered with one of the top Associations in the United States. Rich Cook of XAP Realty, “The ability for XAP to extend our offerings to associations continues to make us a powerhouse in the industry. We are excited about the future between XAP Realty and the Las Vegas Association of Realtors.” XAP Realty is expected to launch with 6 other associations by early October.
XAP Realty Featured in Prestigous Magazine
June 3rd, 2008
XAP Realty continues its dominance in the southern California region with an article in Apartment Magazine. Tucker Waterman, “our rapid expansion across California, into other states, and now even to China is due to many factors, none least important than our exposure in major magazines across America.” XAP Realty continues to be featured in publications as it spreads its services to realtor offices, apartment management companies, and commercial real estate offices across the U.S.
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XAP Realty Collaborates with Online Sign Vendors
May 25, 2008
Los Angeles, CA
XAP Realty has collaborated with online and offline sign vendors nationwide to allow customers to purchase interactive signs from their familiar vendors. Vendors, including www.realestatesigns.com have jumped on board to grab the emerging market shares for text message enabled signs. Matt Anderson says, “the transformation of traditional sign vendors into cutting-edge interactive sign vendor was a lot smoother of a process than I had expected and the results have been mutually beneficial for all partners involved.”
XAP Realty Takes Proprietary Leaps in Software Development
May 22 , 2008
Los Angeles, CA
XAP Realty, has taken the next step in the new sector of mobile phone real estate applications to provide real estate companies with fully integrated and tiered systems for companies to operate and manage agents independently. The system allows for different qualification levels to allow owners and managers to view agents listings and lead generation. These steps are making XAP Realty more and more seamless for a real estate office.
XAP Realty Launches in Arizona
May 21, 2008
Phoenix, Arizona
XAP Realty, in partnership with Sunrise Management, has deployed XAP Realty in the Phoenix, Arizona area. The college crowd is particularly susceptible to XAP’s mobile marketing efforts, although there have been high text message leads in urban areas across Boston, New York, and up and down the coast in California. XAP hopes to continue its dominance across the United States, as they march on to launch nearly 1,500 signs in the Arizona region in the next 18 weeks.
XAP Realty Goes Green
May 16, 2008
Los Angeles, California
XAP Realty has officially been tier 1 certified as a green provider of mobile marketing technologies. This comes on the eve of XAP’s premiere green party, in which Realtors and Property Managers will come to see the service in action. Tucker Waterman, “It’s always good to have a world-class service, but when you can help out the environment in the process, now that’s fantastic.” The XAP Realty service has helped countless property managers and realtors save precious paper resources (flyers, brochures, etc), by delivering housing content via the mobile phone. Mark Mershom, “Our service will continue to help the world, no only one property buyer at a time, but one tree at a time.”
XAP Realty Teams With Apt. Management Magazine
May 8, 2008
Huntington Beach, California
Apt. Magazine has teamed with XAP Realty to offer their readers the chance at adding the XAP Realty service to their property management offerings. Rich Cook of XAP Realty stated, “It is exciting to be able to market our service through such well respected media outlets. Some of the top people in the real estate industry have utilized Apt. Magazine’s readership, and now we are one of them.” With the expansion of the XAP Realty service into the media world, there is no stopping XAP’s explosive growth.
XAP Realty Includes REMS Management In Portfolio
May 3, 2008
REMS Management group has included the XAP Realty service in 25% of client portfolio. REMS is excited to get going with a program that promises to not only bring in leads, but improve customer service, and give drive-by prospects a great way to get instant property info!
XAP Realty Partners With Sunrise Management
April 23, 2008
XAP Realty and Sunrise Management have joined forces to offer the XAP Realty service at their properties. Sunrise is excited to use the service as a way to target the Gen X and Gen Y sectors of the market. These sectors are fast growing in the rental industry, and represent a growing piece of the rental market today. Sunrise is one of the most thorough and well respected property management companies. By including XAP Realty as a benefit to their client’s, Sunrise continues to stay cutting edge with their technology, as well as their customer service.
XAP Realty Lands In China!
April 15, 2008
Beijing, China
XAP Realty is now available on two networks in China: China Satcom & China TieTong. After many regulations and system checks were put into place, XAP Realty service was provisioned by these carriers for use to all of its subscribers. This is a big step in XAP’s move toward a truly global service, and gives XAP a presence in a country with explosive growth in both the telecom and real estate industries. Matt Anderson of XAP stated, “It is exciting to venture beyond the U.S., and into an arena where only the best are even allowed to perform. The other mobile carriers in China should be following suite within the next few months.” XAP Realty continues to expand to other countries, and has targeted areas of Europe and the Philippines as next areas to open service.
XAP Realty on Sunset Blvd
April 7, 2008
Beverly Hills, California
XAP Realty has staked a claim in California with multiple billboards on Sunset Blvd. With the media partners that XAP has accumulated over the last 8 months, XAP is positioned to market their services to customers worldwide. Mark Mershom, “Alternative media has been a great way for us to let folks know about our service, and a billboard on sunset doesn’t hurt either".
Alliance Residential Goes Mobile
April 2, 2008
Los Angeles, California
Alliance Residential, whose management portfolio exceeds $3 billion and spans over ten states and 19 major markets, has signed on for the XAP Realty service. Branch Manager for Alliance stated, “This service has the best value, and bang for its buck that I’ve seen in years.” Mark Mershom of XAP Realty, “It is great to add such a well respected client to our roster, we know that Alliance will continue to see the benefits and high quality of our service as we prepare for a nationwide rollout.” XAP Realty has continued to expand their services into a larger amount of Property Management companies across the nation. Their leading mobile marketing solutions have garnered great attention in the western United States, and are gaining more and more traction on the East Coast and in China.
March 14, 2008
Santa Barbara, California
For a competitive advantage in today's marketplace, real estate agents and brokers need look no further than that most common of consumer tools, the cell phone. With XAP Realty, prospective college students looking for apartments get comprehensive information about every KAMAP listing, including features, company contact information, and pricing, simply by sending a text message with the property ID from their rider signs.
“With the use of XAP Realty technology, KAMAP Properties once again leads the way in adapting to the changing communication habits of today’s renters, by providing property information using college kids preferred communication tool, their cell phone,” said Rich Cook, VP Sales & Marketing at XAP Realty.
What makes this so powerful is that it's a listing tool, a buyer's tool, and a branding tool that provides information to consumers in real time, and allows them to get additional information on their cell phone, from one unique property ID,” said Paul Warkentin, Vice President of KAMAP Properties.
Boston Condo Guy - The Authority in Boston Condos
March 7, 2008
XAP Realty is featured in Boston’s source for condominium information www.bostoncondoguy.com. Boston Condo Guy is the authority in Boston condos. They provide representation to individual buyers and sellers, and partner with Boston condo developments on listing and marketing. They assist in Boston relocation, and provide a complete look at Boston real estate with free access to the Boston MLS.
XAP Realty was recently featured in this source for Boston News as an effective lead capture service for realtors.
XAP Realty Extends offering into Santa Barbara, Fresno, and Ventura
February 22, 2008
Through a series of individual and corporate acquisitions XAP Realty has made an impact with its interactive signs in new areas of California, including Santa Barbara Fresno, and Ventura. XAP Realty’s interactive signs have little competition based on its user-friendly software, pricing, and customer service.
Realtor™.com Marketer of Year Award Winner Selects XAP Realty
December 15, 2007
Madison Hildebrand, recipient of the Realtor™.com Marketer of The Year Award has selected XAP Realty to as his lead capture service provider. Hildebrand, a Coldwell-Banker of Malibu agent has endorsed the use of XAP Realty as a key lead capture service for the luxurious areas including: Malibu, Beverly Hills, Brentwood, Venice, and Hollywood.
Add the existing articles after this…
XAP Realty Releases Enhanced Follow-Up Solution
September 17, 2007
XAP Realty customers can now follow-up with customers via the XAP Realty online Administration System without any additional messaging charges. This feature allows realtors to follow up with leads based on listing changes, by simply logging-in to their account and viewing the contacts that were interested in a specific listing.
XAP Realty no longer just a residential agent’s tool – Commercial, Property Management, and Developers are targeted and won
June 28, 2007
XAP Realty has parlayed the success of its lead capture service into commercial real estate property management, and Development Companies. Matthew Anderson, “We are a young company with the agility of a Silicon Valley start-up, which has enabled us to respond to whatever the market requires. And we will continue to adapt to the requirements of our users.” Through established relationships in the newly extended industries of real estate XAP Realty has significantly increased the size of its niche, while increasing the functionality of its services.
XAP Realty expands Plan Offerings to Benefit Realty Offices
June 11, 2007
XAP Realty has created pricing plans to proliferate the service offerings to real estate offices. The new Plan’s rates enable realtors with few to many listings to collaborate in order to get our lowest rate per sign. Rich Cook, “ Our goal is to make XAP Realty a standard in real estate, and in order to reach that goal we cannot just sign up one or two agents at a time; we are willing to take a risk in order to sign up entire offices at time. And that is the kind of confidence we have in our service.” As a result of the discounted prices being offered offices from Michigan to Connecticut to California are signing up with XAP Realty.
XAP Realty Adds Automated Pay To Website
May 12, 2007
Los Angeles
XAP Realty, the leader in Real Estate Marketing Solutions, has added an automated checkout area to their website. Rich Cook of XAP Realty, “Clients can now sign up right online which is great. At the same time, a client can call our offices and sign up with a personal representative right over the phone. The option of payment is yet another great addition to our service and website.” XAP Realty currently has 6 plans on the website, and plans to expand to different plan options as more and more commercial and apartment building clients sign up for service.
XAP Realty Now Offering Yard Signs
April 21, 2007
XAP Realty is now offering yard signs in addition to their current popular rider sign solution. This addition comes with an onslaught of requests for more options. Katey Jermaine, “XAP began as a way to give more prospects and consumers a different option in receiving property information, now we are seeing that more options for our clients is a big plus as well.
XAP Realty Adds Seamless Online Management
March 6, 2007
Los Angeles
XAP Realty has launched a new edition to their offerings by allowing clients to access their account online. Prior, XAP was only offering a concierge service, but with this system upgrade clients can seamlessly add and edit property listings online. Rich Cook, “The ease of which any client can now access their account online is a huge step for XAP Realty, and a great addition to the already robust solution that we offer.” XAP Realty’s online management system is easy to use, and gives clients an instant solution to updating their property info wherever they have an internet connection.
XAP Realty Now Working on 99% of All U.S. Cell Phones
January 25, 2007
Los Angeles, California
Today, XAP Realty announced the approval of their service across all U.S. cellular carriers. With the carrier’s approvals and certifications, XAP Realty officially works on 99% of all cell phones in the United States. Within the last few days, certifications came from Sprint, Cingular, Boost, and Nextel – which gives XAP Realty the most extensive coverage in the real estate mobile marketing industry. Ann Goodrich, “Approval from all mobile carriers in the U.S. and the smooth certification process, shows that the XAP Realty service & systems deserves the type of accolades it is beginning to see.” With all Tier1 and Tier 2 carriers officially approving XAP Realty, the service is expected to expand to Realtors and Real Estate companies across the U.S.
XAP Realty Service Approved By Verizon
January 10, 2007
Los Angeles, California
XAP Realty Adds SMS Lead Functionality
January 5, 2007
Los Angeles
XAP Realty has just announced a new edition to their market leading solution. Now, realtors and management companies can receive leads directly to their emails and cell phones. Mark Mershom stated, “After much market research and expansion of our service, we have realized that the SMS functionality is necessary for people in the real estate industry that our constantly on the go. Now, clients can receive leads directly to their mobile phones, and not lose any time or potential prospects.” XAP Realty has continued to be a leader in Real Estate marketing technologies, and plans to continue expanding functionality of their XAP Realty service.
XAP Realty Launches In U.S. On T-Mobile Network
January 2, 2007
Los Angeles, California
XAP Realty has officially launched its service on the T-Mobile network in the United States. Mark Mershom of XAP Realty noted, “This is a great first step in the company’s ability to form partnerships with the top mobile carriers across the United States. We have no doubt that the other Tier1 carriers in the U.S. will follow suit when they see the power and depth of our service.” XAP plans to roll out across all networks in the United States in the coming weeks.
XAP Realty has cleared the certification process with Verizon. Amy Sanders of XAP, “This is a big step for us, as Verizon is one of the most respected Tier1 Carriers. The approval and subsequent certification of our systems from Verizon shows the level of expertise and commitment that XAP has to launching a quality product to realtors & real estate companies across the U.S.” XAP is expected to gain certification across all other Tier1 carriers within the next few weeks.
XAP Realty defines customers service in the New Age of real estate
December 21, 2006
In the past 10 years innovations brought on by the internet have led to great advances in the real estate industry; www.realtor®.com made it possible for buyers and seller to get instantaneous feedback from anywhere in the country. Lead capture service including 1800info.com allowed virtual assistants to acquire more lead 24 hours per day 7 days a week. XAP Realty has brought on a New Age of real estate by harnessing the fastest growing form of communication (text messaging) in tandem with the first ever piece of technology that people carry with them almost all the time. By using a XAP Realty interactive sign realtors have not only enabled virtual assistants to deliver listing information and lead information to prospects and realtors, respectively, the service has made it possible to save and forward listing information. Realtors contact information and listing information has now gone viral on cell phones, not to be confused with email in which less than 1% of spam mail is read. People read >90% of the text messages that they receive, it is no wonder the service is having such rapid adoption rates – Give customers what they want, when they want it, and how they want it.